TikTok's rise a concern for Meta, set to overtake ad share of Twitter, Snapchat

Moreover, TikTok is predicted to catch up with Google-owned YouTube by clocking $23.6 billion in ad revenue by 2024, reports The Guardian. "Last year, it overtook the global ad take of Snapchat," the report said on Saturday. TikTok, which was banned in India in June 2020 along with several Chinese apps in the first lot, is likely to triple its global worldwide ad revenues $11.6 billion this year - more than $10.44 billion for Snapchat and Twitter combined.

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